Chapters

Born Into a World of Mind Control

 This is an uncovering of the overwhelming presence of persuading factors in our environment.

How to Convince Anyone Anything

 As the core of the book, we break down the process of how people form ideas and then learn to change them for the intent to persuade.

The Forum of Persuasion

 Once someone is able to envision the premise of communication as something tangible, they will easily learn how to control it. This chapter explains how

How People Lose Control – Offensive Role vs. Defensive Role

 Everyone plays roles in communication; this chapter explains who’s controlling whom.

Verbal Kama Sutra – The Dominant and Submissive Positions         

 Every time you speak or are spoken to you are either dominant or submissive to the person you are speaking with. Learn how to distinguish and change the positions.

Pouring Your Foundation – The Mindset 

Finding internal and external factors to reaffirm your confidence will make your mind bulletproof

Detachment- Letting Go Never Felt So Good

 If you can’t walk away from any negotiation you have begun to lose

Smarten Up By Dumbing Down

 The less you appear to know the more you powerful you are. This is how playing dumb will provide an abundance of information.

Assumption Are Like Opinions, Everyone Has One

People who are quick to assume are easily proven wrong later. Learn to create impenetrable assumptions

Options- Exercising Outside of the Gym

 People constantly throw away concessions given to them by their audience. If you have options given to you, take them.

Formulating Your Strategy

 After gaining a fundamental understanding of persuasion, we look how it can be applied in your situation.